Through every stage of life,
we've got you covered.
Around here, good advice starts with listening. Led by Matthew Branch, who brings nearly a decade of experience in the financial services industry, we're a small team of independent brokers — we get to know you, compare your options across many of Canada's insurers, and help you choose coverage that actually fits. No pressure, no jargon. Just honest advice from people who genuinely care.
No cost, no pressure, no obligation.
A few of the companies we're contracted with
What are you looking for?
Jump straight to what matters to you.
Meet the team
Meet Matthew Branch.
Matthew Branch didn't set out to sell insurance — he set out to fix how it's sold. What started in 2020 became a simple mission: give people honest advice, in plain language, with zero pressure.
Began his career in the financial services industry.
Left the captive path to represent clients, not one insurer.
A brokerage built around honest, long-term advice.
And counting — across Canada, at every stage of life.
Fully independent
There's a difference between an agent and a broker.
Most advisors can only sell one company's products. We're a fully independent brokerage — we answer to you, and we compare the market on your behalf.
Works for one company
- Can only offer one company's products
- Represents the insurer's interests
- Limited options, little to compare
- May not flag when it's a poor fit
An independent brokerage
- Compares many of Canada's insurers
- Represents you — not a company
- Honest advice, even when it's ‘not yet’
- Ongoing support as your life changes
The difference in practice
What that means for you
Being independent isn't a slogan — here's how it shows up in the way we actually work.
We compare many companies
We're not tied to a single insurer. We look across many of Canada's insurance companies to find the coverage that actually fits.
We work for you
Our job is to represent you, not one insurance company. That means honest advice and options chosen for your situation.
We explain your options
Insurance can be confusing. We walk through your choices in plain language so you understand exactly what you're getting.
We stay after the policy
Getting covered is the start, not the finish. We're here as your life changes and your coverage needs to change with it.
How we work
A process that fits your situation.
No two clients are the same, so no two paths are either. Pick what sounds like you.
Straightforward protection for the people who count on you.
We get to know your life
A relaxed conversation about your family, your budget, and what you want to protect. No forms to rush, no pressure.
We compare your options
We shop multiple insurers behind the scenes and bring back what genuinely fits — trade-offs explained in plain language.
You decide, and we stay
You choose at your own pace. Then we're here as life changes — a new home, a new baby, new plans.
Real situations
Find a situation like yours.
Chances are we've helped someone in your shoes. Pick what fits your situation.
A farming family building a legacy
“He was extremely knowledgeable about the Infinite Banking process and helped get our entire family set up properly. We look forward to building our family legacy together.”
Questions, answered
The things people ask us.
Straight answers — and if yours isn't here, just ask.
What does it cost to work with M Branch Financial?
Nothing to sit down with us. As a brokerage, we're paid by the insurance company only if you decide to move forward with a policy — never by you. If nothing fits, you owe us nothing.
Are you tied to one insurance company?
No. We're an independent brokerage, so we compare options across many of Canada's insurers and recommend what fits you — not what fits any single company.
Do I have to buy anything?
Not at all. Plenty of people meet with us simply to understand their options. There's no obligation and no pressure — just clear information so you can decide on your own terms.
What can you help me with?
Everything from term and permanent life insurance to critical illness, disability, and mortgage protection — plus business coverage and wealth and legacy planning as your needs grow.
Who do you work with?
Families, business owners, and seniors across Canada. Whether it's your first policy or a more complex plan, we meet you wherever you are in life.
How do we get started?
Book a quick call or send us a message. We'll learn about your situation, compare your options, and walk you through them clearly — at your pace.
Let's talk
Let's start with a conversation.
However you like to meet, we'll work around you. Pick what suits you — there's no cost and no obligation.
Video or phone call
A relaxed remote chat, wherever you are.
Book a callMeet in person
At our Windsor office, by appointment.
Book in personFree, no obligation, no pressure.